Advertisements like these no doubt increase awareness by hitting at the right chords around sentiments, everyday lifestyle and not to forget the overarching ideas around how it is in our interest to take action by involving light banter and hitting where most people will relate to. However, I always wonder what are the trade offs involved.
For instance, this advetisement very interstingly would have hit a lot of people who would have gone the extra mile of saying how this is one useful way of changing habits, but is it not taking support and building on the foundations of the very cause of many issues that plague our country today - religious affiliations, beliefs, customs and resultant stereotypes?
The idea of the 'Lakshmi' going away is in itself a cause for so many customs and traditions which are illogical so as to say the least.
So here, are we making a compromise to build something on the foundations of religious customs that is in the first place plaguing us in so many ways? Hum sahara le rahe hain us cheez ka jisse hum roz ladte hain, roz ki zindagi mein ki yeh dharm ke itne vishwas aur kanoon kyun hain.
Simple soch lo. Jisme compromise bhi na ho. Kuch logo ka vishwas toh "lakshmi" ke aane aur jane pe aur bad hi gaya hoga ab. Safayi rakh lenge par apna vishwas "Lakshmi" pe banaye rakhenge. Us "lakshmi" ke liye fir chahe auroton ko yeh na kaha jaye - " tum hamare ghar ki lakshmi ho, lakshmi le kar hi aaogi" (rippling effects almost always ignored under the viel of glamour, "reason" and good intention).
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